Meta Ads Specialist

Job Overview

We are looking for a data-driven and results-oriented Meta Ads Specialist to join our growing team. In this role, you will plan, launch, and optimize paid advertising campaigns across Facebook, Instagram, and other Meta placements to help our clients reach the right audiences, generate qualified leads, improve conversions, and maximize advertising performance.

Key Responsibilities

• Plan, launch, and manage Meta advertising campaigns aligned with client goals, budgets, and target audiences.
• Conduct audience research and develop prospecting, retargeting, and custom or lookalike audience strategies.
• Build and test ad creatives, copy, placements, and campaign structures to improve engagement and conversions.
• Monitor key performance metrics such as CPM, CPC, CTR, cost per lead, CPA, and ROAS, and optimize campaigns accordingly.
• Configure and troubleshoot Meta Pixel, conversion events, and tracking integrations in coordination with web or technical teams.
• Manage advertising budgets, track performance trends, and prepare clear campaign reports with actionable recommendations.
• Collaborate with designers, copywriters, and account managers to deliver campaigns on time and follow Meta advertising policies.

Qualifications

• At least 1 year of hands-on experience managing Facebook and Instagram advertising campaigns.
• Proficiency with Meta Ads Manager, Meta Business Suite, campaign objectives, audience targeting, and ad formats.
• Ability to analyze campaign data and make informed decisions to improve lead quality and advertising efficiency.
• Working knowledge of Meta Pixel, conversion tracking, retargeting, and attribution concepts.
• Understanding of A/B testing, creative performance, bidding strategies, and budget optimization.
• Strong written and verbal communication, organization, attention to detail, and reporting skills.
• Ability to manage multiple campaigns independently, collaborate with a remote team, and meet deadlines.

Preferred Skills (Advantageous)

• Experience managing campaigns across multiple client accounts or industries in a digital marketing agency.
• Familiarity with the Conversions API, Google Analytics 4, Google Tag Manager, and CRM or lead-tracking integrations.
• Experience with lead-generation funnels, landing page optimization, and e-commerce advertising.
• Knowledge of complementary platforms such as Google Ads and experience coordinating paid campaigns with creative teams.