Google Ads Specialist

Job Overview

We are looking for a data-driven and results-oriented Google Ads Specialist to join our growing team. In this role, you will plan, launch, manage, and optimize paid search and other Google Ads campaigns to help our clients generate qualified leads, increase conversions, improve return on ad spend, and achieve their digital marketing goals.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns aligned with client goals, budgets, and target audiences, including Search, Display, Shopping, and Performance Max when appropriate.
• Conduct keyword research, organize campaigns and ad groups, and refine keyword match types and negative keywords to improve traffic quality.
• Write and test compelling ad copy, assets, and extensions, and recommend landing page improvements to increase conversion rates.
• Monitor key metrics such as impressions, CTR, CPC, conversion rate, CPA, and ROAS, and make data-driven optimizations.
• Manage bids, budgets, audience signals, and campaign settings to improve efficiency and maximize advertising results.
• Set up, validate, and troubleshoot conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager in coordination with technical teams.
• Prepare performance reports, communicate recommendations to clients, and stay updated on Google Ads policies, features, and best practices.

Qualifications

• At least 1 year of hands-on experience managing Google Ads campaigns, particularly Search campaigns.
• Proficiency with Google Ads campaign structure, keyword targeting, ad assets, bidding strategies, and budget management.
• Strong analytical skills and the ability to interpret campaign data and take action to improve lead quality and advertising performance.
• Working knowledge of conversion tracking, Google Analytics 4, Google Tag Manager, and attribution fundamentals.
• Understanding of A/B testing, ad relevance, Quality Score, search terms, and landing page performance.
• Strong written and verbal communication, attention to detail, organization, and reporting skills.
• Ability to manage multiple campaigns independently, collaborate with a remote team, and meet deadlines.

Preferred Skills (Advantageous)

• Experience managing Google Ads accounts for multiple clients or industries in a digital marketing agency.
• Familiarity with Performance Max, Display, YouTube, remarketing, and Shopping campaigns or Google Merchant Center.
• Experience optimizing lead-generation funnels, landing pages, and CRM integrations to measure lead quality and offline conversions.
• Google Ads certification and familiarity with complementary platforms such as Meta Ads, Looker Studio, or call-tracking tools.